| www.bramma.in maintains networking with an international group of dedicated specialists that practice rigorous quality controls, and employ the latest technologies in collecting, processing & analyzing survey information around the world.
|
|
Depending on the situation, issues & objectives, Bramma has a wealth of experience in implementing all types of quantitative data collection methodologies, including: |
|
| Computer-assisted telephone interviews (CATI) | |
|
| Phone -> mail -> phone (CATI) | |
|
| Mail surveys (paper) — including our innovative | |
|
| Disk-by-mail questionnaires | |
|
| Web-based surveys | |
|
| Mall intercept interviews | |
|
| Pre-recruited central location tests | |
|
| Door-to-door interviews | |
| |
|
BRAMMA processes, analyzes, synthesizes & summarizes questionnaire data — and prepares actionable reports focused on the salient research objectives. Multivariate statistical techniques are utilized in exploring, discovering, summarizing & modeling relationships in the data. BRAMMA analytic tools include, but are not limited to: |
|
| Factor analysis |
|
| Regression analysis |
|
| Discriminant analysis |
|
| Analysis of Variance (ANOVA) |
|
| Cluster analysis |
|
| Decision tree algorithms (CART, CHAID) |
|
| Multidimensional scaling |
|
| Trade-off analysis |
|
| (Bass Marketing Models) |
| | |
|
BRAMMA uses a variety of technologies to visually portray complex output, accelerate analytic productivity, and highlight significant findings: |
|
| Cross-tabulated data tables | |
|
| Key management summary tables | |
|
| Color graphing & charting | |
|
| Perceptual mapping | |
|
| Web-ready formats (HTML encoded) | |
|
| Report writing & management presentations | |
|
| Decision support software development |
No comments:
Post a Comment