Friday, September 17, 2010

Marketing Research by Bramma

www.bramma.in maintains networking with an international group of dedicated specialists that practice rigorous quality controls, and employ the latest technologies in collecting, processing & analyzing survey information around the world.


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Data Collection Tools

Depending on the situation, issues & objectives, Bramma has a wealth of experience in implementing all types of quantitative data collection methodologies, including:

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Computer-assisted telephone interviews (CATI)

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Phone -> mail -> phone (CATI)

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Mail surveys (paper) including our innovative

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Disk-by-mail questionnaires

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Web-based surveys

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Mall intercept interviews

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Pre-recruited central location tests

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Door-to-door interviews

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Analytic Tools

BRAMMA processes, analyzes, synthesizes & summarizes questionnaire data — and prepares actionable reports focused on the salient research objectives. Multivariate statistical techniques are utilized in exploring, discovering, summarizing & modeling relationships in the data. BRAMMA analytic tools include, but are not limited to:

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Factor analysis

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Regression analysis

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Discriminant analysis

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Analysis of Variance (ANOVA)

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Cluster analysis

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Decision tree algorithms (CART, CHAID)

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Multidimensional scaling

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Trade-off analysis


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(Bass Marketing Models)

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Presentation & Delivery Tools

BRAMMA uses a variety of technologies to visually portray complex output, accelerate analytic productivity, and highlight significant findings:

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Cross-tabulated data tables

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Key management summary tables

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Color graphing & charting

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Perceptual mapping

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Web-ready formats (HTML encoded)

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Report writing & management presentations

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Decision support software development

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