Marketing Research by Bramma

www.bramma.in maintains networking with an international group of dedicated specialists that practice rigorous quality controls, and employ the latest technologies in collecting, processing & analyzing survey information around the world.

Data Collection Tools Depending on the situation, issues & objectives, Bramma has a wealth of experience in implementing all types of quantitative data collection methodologies, including:

	Computer-assisted telephone interviews (CATI)
	Phone -> mail -> phone (CATI)
	Mail surveys (paper) — including our innovative
	Disk-by-mail questionnaires
	Web-based surveys
	Mall intercept interviews
	Pre-recruited central location tests
	Door-to-door interviews

Analytic Tools BRAMMA processes, analyzes, synthesizes & summarizes questionnaire data — and prepares actionable reports focused on the salient research objectives. Multivariate statistical techniques are utilized in exploring, discovering, summarizing & modeling relationships in the data. BRAMMA analytic tools include, but are not limited to:

	Factor analysis
	Regression analysis
	Discriminant analysis
	Analysis of Variance (ANOVA)
	Cluster analysis
	Decision tree algorithms (CART, CHAID)
	Multidimensional scaling
	Trade-off analysis
	(Bass Marketing Models)

Presentation & Delivery Tools BRAMMA uses a variety of technologies to visually portray complex output, accelerate analytic productivity, and highlight significant findings:

	Cross-tabulated data tables
	Key management summary tables
	Color graphing & charting
	Perceptual mapping
	Web-ready formats (HTML encoded)
	Report writing & management presentations

Decision support software development