Tuesday, November 29, 2011

Is FDI in retailing in India a right thing?

If a foreign retailer like Walmart sets up their operations in the major cities of our nation, what can happen? Have you ever imagined it? These stores which sell everything from 'Salt' to 'Robots' at a very cheap price can compete with the local shop owners in price and defeat them most of the times! They can provide better environment and shopping experience too! They will buy everything from the sources and sell it here in the cheapest possible way. Thus a foreigner will buy in bulk from India and sell in bulk in India itself, thus disrupting the way the Indian retailers operate. If a monopoly situation arises out of this, a dangerous phase may occur where buying low and selling high will be the key. Thus this kind of a re orientation can destroy the supply chain mechanisms which are already set up.Hence the foreign retailer will rule both ends of the supply chain. This is how the entry of even one big retailer can destroy the whole Indian economy.

It is definitely true that the consumer has every right to obtain goods at the lowest possible price. But it cannot override the responsibility of any country or society to provide economic balance and security to their people in the long run! So better stop the plan of inducing FDI in retailing in India. Foreign direct Investments can boost the global competitiveness, but it should be introduced after a very strong preparation. Shall we not wait for a while?

Friday, November 25, 2011

The best 10 Malayalam Movies of all times


I am listing my top ten movies.Many may disagree with the list.But i am listing these movies as it touched my heart to the core and those are must see stuff.I f you have missed any of these, don't waste your time..Juss collect it! I rank these analysing it on all aspects like,artistic value, theme, entertainment, technicalities etc...

1. Thoovanathumpikal- Awesome movie picturising the relations of us.Many can relate many things to their life through it and thats why it is an all time favorite!

and Chithram - The Mohanlal starrer is an evergreen theme with lots of real humour and instances. Nedumudi Venu, Sreenivasan etc support the script very well and it gives you some unforgettable moments. A must watch!

2. Moonnampakkam- This Padmarajan movie can haunt you till your end! The feeling it conveys is unimaginable.Through this,Thilakan once again confirmed that he is one of the finest actors available in this country!

3. Sandesam - A different political satire by Sathyan Anthikkad. Hitting the target, most of the dialogues of this film is even used now. If you watch this, you can get a clearer picture of kerala!

4. Koodevide - Another Padmarajan movie which makes you blushed with emotions! Rahman proves himself as an actor and the script makes you sit throughout the movie.Kudos Mr.Padmarajan!

5. Kaazhcha- This Mammooty starrer, Blessy film is a must watch as it deals with a relevant subject.It conveys you a message too. Don't miss it.

6. Pranchiyettan and the Saint- Although Ranjith has done varieties of films, Pranchiyettan will stand at a different level as it deals with the ego levels of human beings. It goes directly into your heart and can be called a satirical stuff too. Even conveys a real good message!

7. Vadakkunokkiyanthram- The Sreenivasan effect in Malayalam industry is visible through this particular one. Awesome scripting and execution makes it one of my favourites.Although remade into many languages, the actor Sreenivasan's performance edged past all others!

8. Namukku paarkkan Munthirithoppukal- The Padmarajan effect makes me list this movie also where he picturises the romance without much glamour or gimmicks. A simple yet strong film.

9. Kutti Sraank- Good stuff by Shaji N Karun. Shot with different styles,seasons,emotions and locations, the film makes you travel through the character's life. A different experience altogether!

10. Kireedom - One of the undebatable hits in malayalam, Kireedom is a realistic story which gives you complete experience of film viewing. The 'Mohanlal Magic' tahes it to a different league!

There are many more films which provide you the best viewing experience. Let me come with that list at some other occassion!Hope you also enjoy these movies..Any comments dears?

Wednesday, November 23, 2011

Tuesday, November 22, 2011

Why should businessmen from kerala need business consulting?

Although the people in kerala has got the tricks for doing business, often it backfires them. The main reason for this is the lack of system in their businesses.Most of them dont have even a business structure too. They don't feel the need of properly skilled staff.They don't have a proper vision and a strategy or planning to move ahead.
This is the reason Bramma act as a business consultancy in kochi. To address this immediate need of kerala business men, our business consultants have acquired skill and efficiency. Now Bramma is the number one business consultants in kerala and we can deliver whatever service you want.Let it be structuring,systemisation or staffing Bramma business consultants can do it for you. Bramma is the first and last word for business consultancy in kerala.

To reach us dial 9747714788

Monday, November 21, 2011

Who is the worst entrepreneur?

The one who scores 40 out of 40 from the following!
1.   I can do it on my own and only I can do it
2.      I know it all.
3.       I can’t do it until I learn more.
4.       I take on too many tasks.
5.       I have to involve in every minute things
6.       I’m great at starting things, but not completing them.
7.       I don’t prioritize.
8.       I follow shiny objects.
9.       I do the same thing expecting different results.
10.   I don’t analyze my business.
11.   I don’t market my business.
12.   I expect people to find me.
13.   I don’t follow-through or follow-up.
14.   I make promises I can’t keep.
15.   I just can’t seem to say no.
16.   I blame my lack of results on my circumstances and not myself.
17.   I don’t have enough time!
18.   I don’t have enough money to invest in my growth.
19.   I don’t have a business development day.
20.   I think I don’t need a website.
21.   I always go the free route.
22.   I’m constantly looking for shortcuts.
23.   I don’t take consistent action.
24.   I don’t survey my list.
25.   I don’t have a well thought out plan.
26.   I expect others to “get” me.
27.   I pretend to have it all under control.
28.   I think Social Media is a waste of time.
29.   I make the payments delayed unnecessarily
30.   I don’t seek out strategic alliances.
31.   I don’t educate my family and friends on what I’m up to.
32.   I don’t have the right and efficient systems in place.
33.   I don’t believe anyone
34.   I don’t have a mentor.
35.   I don’t keep track of my stats.
36.   It’s all about me!
37.   I don’t know who my target audience is.
38.   I don’t evaluate my monthly and yearly financial goals.
39.   I don’t try to learn accounting as it can be difficult to learn
40.   I don’t plan. Opportunities should come to me

What Santosh Pandit teaches us...!

Santosh Pandit is a name so popular in this part of the county as he has rewritten the equations of making a cinema and marketing it! Let us consider this as a case study at least..and let me tell those people who has abused and bad mouthed Mr.Santosh, i have little or no respect to you!..and the reasons follow!

Reason Number-1
He utilised the opportunity of making money making all malayalees fools, by just pricking at their asses. Thus the Mallu character of 'teasing others' was satirically attacked by him through his cinema. 'Mallus' fell into the trap and they spent Rs.70 per head just to go to theatres, just to throw rotten eggs at the silver screen! I love this tactics! Let the screen receive eggs and tomatoes and Santosh, the perks!

Reason Number-2
Santosh's style made the social media marketing important in Kerala and it revealed the vast opportunity of YouTube and other social networking sites before us.Let the business magnets and consultants study this because, no one has ever dreamt of such a big marketing tool yet. Let this be ambush, guarilla or other marketing technique, he has created a marketing channel which can promote anything(not only self). Kudos to you for making 'Mallus' realize the potential of the media!(Plz try to realize that he gets money from google,youtube etc too!)

Reason Number -3
I never argue about the artistic quality of the film. Although it is relative, i don’t see any artistic value in the movie. But don't miss some of the dialogues.Some of those like 'Nee valiyavanaanennu karuthi....' and 'kozhiyude niram karuthathaanennu...' are some real management quotes which is applicable in today's society.He expresses himself as an ordinary person to the society. Have you guys ever tried to express your emotions so openly??? I am sure that you hide your similar emotions and curse the destiny. Santosh tried to express in his own way.Was that the problem you found in him? Just revisit your thoughts pals..!

Reason Number-4
He involved in 17 areas of the film (if it can be called so!). Its not a very easy task as we think. It requires some effort. Santosh did put some effort to do that and to break the records. Have you guys ever thought breaking any records? (which can be publically spoken!). So please try to respect the effort he has put in and try to learn some positive aspects out of it.
Reason Number-5
He showed us that there is no problem in the film industry, and the films can be done within a small budget also. If some good directors or artists get inspired by this budget, other than just critisising him, go and shoot a movie of good quality. Even if it doesn’t fit in the 5 Lakh category(as Santosh claims) it can be a profitable one. So let’s start a low budget revolution here.
..And of course, Snatosh Pandit never compelled you to see his film. It was you guys promoted it through facebook,orkut and youtube. It was you people(including media) to make him important. It was the ‘Mallu Media’ to invite him for interviews. You only made him famous among the lakhs of housewives in kerala who didn’t use youtube or facebook. Santosh never put any poster in residential colonies!
So it’s the people who made him popular. They can make you also popular. Just find an innovative way!

Monday, November 14, 2011

How to start a business in Kerala?

1. Decide upon the nature of business
2.Find out the target audience and proper location to do the business
3.Find out a good name for your business
4.Trademark your name so that no one will copy it
5.Register your firm(As propreitorship/partnership/LLP/Pvt Ltd)
6.Make a proper business plan with financial projections
7.Get a business loan if needed
8.Start below the line marketing activities(Start making contacts and business opportunities)
9.Get good staff to work with you.
10. Fix a date for the inauguration
11.Start business!

For any kind of doubts in the above areas, kindly feel free to consult me at ranjith@bramma.in

Tuesday, November 1, 2011


1. Don't compare with others.Different situations make different individuals.
2. Don't have pessimistic mind on things out of your control.Let it happen.Make it positive through your efforts.
3. Don't over do; keep your limits
4. Don't take yourself so seriously; no one else does
5. Don't waste your precious energy on rumours
6. Dream more while you are awake
7. Dont be envious of other people.Just try to be like it
8. Don't remind your partner of his/her mistakes of the past. That will ruin your present happiness.
9. Life is too short to waste time hating anyone. Don't hate others.
10. Make peace with your past so it won't spoil the present
11. No one is in charge of your happiness except you
12. Realize that life is a school and you are here to learn.
Problems are simply part of the curriculum that appear and fade away like algebra class but the lessons you learn will last a lifetime.
13. Smile and laugh more
14. You don't have to win every argument. Agree to disagree.You dont lose anything.Plz realise
15. Call your family often. This will make you confident
16. Each day give something good to others.Dont expect returns too.
17. Forgive everyone for everything
18. Spend time with people over the age of 70 & under the age of 6
19. Try to make at least five people smile each day.After some years look at your personal account.You will get surprised!
20. What other people think of you is none of your business. JUST DONT CARE.
21. Your job will not take care of you when you are sick. Your family and friends will. Stay in touch.
22. Put GOD first in anything and everything that you think, say and do. 

23. GOD heals everything
24. Do the right things
25. However good or bad a situation is, it will change
26. No matter how you feel, get up, dress up and show up
27. The best is yet to come
28. Get rid of anything that isn't useful, beautiful or joyful
29. When you awake alive in the morning, thank GOD for it 
30. If you know GOD you will always be happy. So, be happy. 

While you practice all of the above, share this knowledge with the people you love, people you school with, people you play with, people you work with and people you live with. Not only will it enrich YOUR life, but also that of those around you.