Santosh Pandit is a name so popular in this part of the
county as he has rewritten the equations of making a cinema and marketing it!
Let us consider this as a case study at least..and let me tell those people who
has abused and bad mouthed Mr.Santosh, i have little or no respect to you!..and
the reasons follow!
Reason Number-1
He utilised the opportunity of
making money making all malayalees fools, by just pricking at their asses. Thus
the Mallu character of 'teasing others' was satirically attacked by him through
his cinema. 'Mallus' fell into the trap and they spent Rs.70 per head just to
go to theatres, just to throw rotten eggs at the silver screen! I love this
tactics! Let the screen receive eggs and tomatoes and Santosh, the perks!
Reason Number-2
Santosh's style made the social
media marketing important in Kerala and it revealed the vast opportunity of YouTube
and other social networking sites before us.Let the business magnets and
consultants study this because, no one has ever dreamt of such a big marketing
tool yet. Let this be ambush, guarilla or other marketing technique, he has
created a marketing channel which can promote anything(not only self). Kudos to
you for making 'Mallus' realize the potential of the media!(Plz try to realize
that he gets money from google,youtube etc too!)
Reason Number -3
I never argue about the artistic
quality of the film. Although it is relative, i don’t see any artistic value in
the movie. But don't miss some of the dialogues.Some of those like 'Nee
valiyavanaanennu karuthi....' and 'kozhiyude niram karuthathaanennu...' are
some real management quotes which is applicable in today's society.He expresses
himself as an ordinary person to the society. Have you guys ever tried to
express your emotions so openly??? I am sure that you hide your similar
emotions and curse the destiny. Santosh tried to express in his own way.Was
that the problem you found in him? Just revisit your thoughts pals..!
Reason
Number-4
He involved in 17 areas
of the film (if it can be called so!). Its not a very easy task as we think. It
requires some effort. Santosh did put some effort to do that and to break the
records. Have you guys ever thought breaking any records? (which can be
publically spoken!). So please try to respect the effort he has put in and try
to learn some positive aspects out of it.
Reason
Number-5
He showed us that there
is no problem in the film industry, and the films can be done within a small budget
also. If some good directors or artists get inspired by this budget, other than
just critisising him, go and shoot a movie of good quality. Even if it doesn’t
fit in the 5 Lakh category(as Santosh claims) it can be a profitable one. So
let’s start a low budget revolution here.
..And of course,
Snatosh Pandit never compelled you to see his film. It was you guys promoted it
through facebook,orkut and youtube. It was you people(including media) to make him
important. It was the ‘Mallu Media’ to invite him for interviews. You only made
him famous among the lakhs of housewives in kerala who didn’t use youtube or
facebook. Santosh never put any poster in residential colonies!
So it’s the people who
made him popular. They can make you also popular. Just find an innovative way!
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