The importance of having a Business Mission!

I find this article really useful for our business people. Most of them don't know the importance of a business mission. Lat's make it clear here..These words are not from me, but the famous author Stephen Covey.

BUSINESS MISSION STATEMENTS

A personal mission statement is based on habit 2 of 7 Habits of Highly Effective People called begin with the end in mind. In ones life, the most effective way to begin with the end in mind is to develop a mission statement one that focuses what you want to be in terms of character and what you want to do in reference to contribution of achievements. Writing a mission statement can be the most important activity an individual can take to truly lead ones life. Victor Hugo once said there is nothing as powerful as an idea whose time has finally come, you may call it a credo, a philosophy, you may call it a purpose statement, it's not as important as to what you call it, no it's how you define your definition. That mission and vision statement is more powerful more significant, more influential, than the baggage of the past, or even the accumulated noise of the present. What is a mission statement you ask? personal mission statements based on correct principles are like a personal constitution, the basis for making major, life-directing decisions, the basis for making daily decisions in the midst of the circumstances and emotions that affect our lives. When we create a mission statement of our own and choose to live by it we can flow with changes. We don't need prejudgement's or prejudices. We don't need to figure out everything else in life, to stereotype and categorize everything and everybody in order to accommodate reality. In order to write good mission statements, we must first begin at the very center of our Circle of influence, that center comprised of our most basic paradigms, the lens through which we see the world. Whatever is at the center of our life will be the source of our security, guidance, wisdom, and power. As we go deeply within ourselves, as we understand and realign our basic paradigms to bring them harmony with correct principles, we create both an effective, empowering center and a clear lens through which we can see the world. We can then focus that lens on how we, as unique individuals, relate to that world. Creating a mission statement is not something you do overnight. It takes deep introspection, careful analysis, thoughtful expression, and often many rewrites to produce it in final form. It may take you several weeks or even months before you feel really comfortable with your mission statement, before you feel it is complete and concise expression of your innermost values and directions. Even then, you will want to review it regularly and make minor changes as the years bring additional insights or changing circumstances. Your mission statement becomes your constitution, the solid expression of your vision and values. It becomes the criterion by which you measure everything else in your life. Some suggestions in creating a mission statement may be: Write down your roles as you now see them. Are you satisfied with the mirror image of your life? Start a collection of notes, quotes, and ideas you may want to use as resource material in writing your personal mission statement. Identify a project you will be facing in the near future and apply the principle of mental creation. Write down the results you desire and what steps will lead you to those results. The Covey Community provides the opportunity to learn more about mission statements through video, audio, self-discovery applications and a multimedia mission statement builder. This multimedia mission statement builder allows you to upload pictures, music, and words to better convey and emotionally connect with your mission. To join for free, click herewww.coveycommunity.com. You will also be able to share your mission statement and view others within the community. The most effective way I know to begin with the end in mind is to develop a personal mission statement or philosophy or creed.